Soraya Bittencourt has more than 20 years of leadership in the
Soraya is a former Microsoft executive and original
creator of Expedia, the first internet travel agency that
revolutionized the industry.
she is CEO of Nutrihand
Inc. Nutrihand provides an Internet-based health management
service platform to deliver services for patients/consumers,
healthcare providers and payers.
Patients can delay onset of diseases such as diabetes,
hypertension and others or avoid complications. Providers can
deliver better care, monitor effectiveness of treatment
outcomes, intervene at the right times and increase patient
compliance. Payers can reduce in average 30% of their healthcare
costs, reduce absenteeism, increase target population
satisfaction, loyalty and retention.
Nutrihand is defining a new category of internet health
management services. Nutrihand's platform delivers services that
are extremely customizable to each user and also to each
business partner. It links providers with patients/consumers to
allow monitoring and delivery of quality care.
years dealing with diabetes and being unable to find any
solution that could help her manage it, she decided to create a
company that focus on creating tools to improve the lives of
not only diabetics like her, but also people suffering from
other chronic diseases.
Prior to Microsoft,
Soraya worked at Lotus Development where she was responsible for
the multimedia CD-ROM versions of 1-2-3, Notes, AmiPro,
FreeLance, and the development of ScreenCAM.
responsible for launching the first telecommunications satellite
in Latin America and has won multiple awards for her expertise
in user interface design, including Comdex's 1999 MVP AWARD for WebEx.
is in software development, especially on Internet and hand-held
product development. She holds a number of patents in this area.
Soraya also launched her book: "My Road to Microsoft"
in US and "Uma Vida
de Sucesso" in Brazil. Click on the cover to know more about
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